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World Cup mascots: from Naranjito to Bulldog Bobby in pictures | Football

World Cup mascots: from Naranjito to Bulldog Bobby – in pictures

With the 2014 World Cup fast approaching, Brazil's mascot Fuleco will both be entertaining the crowds and be used as a marketing tool, so we thought we would have a look through the archives to check out mascots and merchandise from days gone by

Fri 6 Jun 2014 04.58 EDT First published on Fri 6 Jun 2014 04.58 EDT

  • Back in 1966, Mr George Claydon had the honour of being World Cup Willie, the first official World Cup Mascot

  • Here he is having afternoon tea with the West German squad at Ashbourne, Derbyshire

  • Nine months before the 1966 tournament starts, this British seller, Jennifer Gale, shows off her World Cup Willie products – ranging from T-shirts and cups to pull-overs and penants – that she will sell during the championship

  • A close-up off the shoes worn by a woman supporting the England team for the quarter-final against Uruguay. On the right, Judith Knight, aged 25, hoped the slippers which were on show at the Blackpool International Slipper Fair, would be popular with young soccer fans both in Britain and on the continent

  • The 1986 World Cup mascot Pique at the Azteca Stadium for the Mexico v Bulgaria game

  • Pique was used as a promotional tool for Coca Cola at the 1986 World Cup

  • Two fans stroll through Mexico City with the Pique masks. The hat is in the shape of a chilli pepper

  • A shop assistant poses with two unnamed mascots ahead of the 1962 World Cup in Santiago de Chile

  • England's mascot for the 1982 World Cup was a Bulldog called Bobby

  • Here he is again, hot on the heels of Roberta Moore, the daughter of Bobby Moore, as she parades around Wembley Stadium with a load of Bulldog Bobby merchandise

  • And here's another famous Bobby, World Cup winner Bobby Charlton, doing his best bulldog impression

  • And yet another Bobby, this time it's the England manager Bobby Robson with Ciao, the 1990 World Cup mascot

  • Members of England's 1970 World Cup squad in training – from left to right: Francis Lee, Bobby Charlton, Alan Ball, Norman Hunter, Ian Moore and Colin Bell. With them is World Cup Winston, a bulldog who went with them to Mexico as the England team mascot

  • Brazilian footballers Dino Sani, Gilmar and Hilderaldo Bellini reading a newspaper with a man in a wheelchair who was the Brazilian team mascot at the 1958 World Cup

  • Here's Miro, the little mascot of the Haitian national team, lining up ahead of the group game against Poland at the 1974 World Cup

  • Naranjito, the official mascot for Spain's 1982 World Cup

  • Queen Juliana of the Netherlands holds a rabbit mascot as she receives the Dutch national team at the palace Huis ten Bosch in the Hague after the 1974 World Cup

  • Scottish players Willie Donachie, Lou Macari and Asa Hartford with a youngster dressed as Gauchito, the 1978 World Cup mascot

  • The Swedish team pose together with their scary-looking team 1954 mascot

  • World Cup 1974 souvenir bags for sale featuring the official mascots Tip and Tap

  • The 1974 World Cup mascots Tip and Tap are big news in the souvenir trade ahead of the tournament in West Germany. They stand in a souvenir shop in Munich as well as other souvenirs such as the official World Cup poster and the World Cup emblem
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Larita Shotwell

Update: 2024-04-30

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