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70s Fashion Is Back Thanks To Daisy Jones & The Six

Daisy Jones & The Six hit our Amazon Prime screens and served us with all things flared, floral and ‘far out’. According to Google Trends, '70s fashion has been taking the world by storm (again) ever since with searches up by over 80%, but where did it all originally begin?

Though the series that has been coined ‘Gen Z's answer to Fleetwood Mac’ may be what's got your sartorial taste buds going as of late, delving into the history of the iconic era will help to understand why its style is still so successful today.

The '70s was a huge decade where many new trends were born, and not all of them were from New York's Studio 54 or the streets of Hollywood. From Farrah Fawcett, Debbie Harry and Bianca Jagger to Princess Diana and Vogue supermodel Iman there were so many style icons, but it was also a decade during which fashion was so strongly connected to music. Woodstock Festival was held in 1969 and Glastonbury Festival began in 1970 with the likes of David Bowie, Cher, and The Beatles hugely influencing popular culture and setting fashion trends.

What was so fascinating about the period was that there was not one specific defining style, but rather many aesthetics that influenced people's attire from the early 70s throughout. It was a time of freedom and connecting to nature, and this showed through neutral colour palates, earthy tones and bohemian looks.

Flared jeans are the style that will suit every shape, guaranteed

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There was another side to the 1970s that was all about bright colours, statement sequins, and glamorous pantsuits/trouser suits. Diana Ross, the legendary disco queen, brought us endless incredible looks during this decade. Clashing patterns was a popular look, as well as bell sleeves, hot pants, crotchets/patchworks, psychedelic prints, double denim, fur coats, bralettes and cowboy boots.

A DIY approach was also often taken, where people would happily make their own clothes, or upcycle, and customise their wardrobe; a sustainably conscious move that is undoubtedly still attractive today.

This is far from the first time we've seen '70s fashion splashed across our favourite online stores, but this round in the spotlight feels particularly momentous. Whether you want to dive headfirst into the free-loving vibe of it all, or just fancy dipping your toe with a tassel-trimmed bag or pair flared jeans, find 21 Daisy Jones & The Six-inspired pieces below to shop now.

For more from GLAMOUR UK's Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd.

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Reinaldo Massengill

Update: 2024-10-03